Liverpool Lands £60m-a-Year Turkish Airlines Deal in Premier League History
Liverpool has secured a lucrative five-year shirt sponsorship agreement with Turkish Airlines. The deal, worth over £60m annually, will replace Standard Chartered starting in the 2027-28 season.
TL;DR Liverpool have officially announced a five-year shirt sponsorship deal with Turkish Airlines worth over £60m a year.
Key Points The agreement is valued at more than £60m annually. The deal will generate over £300m for the club over five years. Turkish Airlines replaces Standard Chartered on men’s, women’s, and academy shirts.
What We Know According to The Guardian Football, the sponsorship deal will take effect from the start of the 2027-28 season. This new partnership supersedes Standard Chartered, which has been Liverpool's main club partner since 2010. The agreement covers the front of match shirts for all levels of the club.
Why It Matters This contract may be the most lucrative shirt sponsorship in Premier League history, significantly boosting Liverpool's annual revenue. It highlights the massive financial growth of the club and the increasing value of global brand partnerships in top-flight football.
What Happens Next The new branding will debut during the 2027-28 season (speculation: it is likely to be a major marketing event for the club and sponsor).
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